T-402 FREE TOOL
Markup vs. margin
The most expensive mix-up in small-business pricing. Put in your cost and see both numbers side by side.
A 20% markup is NOT a 20% margin. To keep 20% of the price you need a 25% markup.
Sell price
$0
Gross profit
$0
Actual margin / Actual markup
0%
Estimate only. It doesn't know your site, market or costs. Check results before a bid, contract or purchase.